Context
This program is here to make the branding variant of the organizational constellation your own.
What sets a branding constellation apart from an organizational one:
- Preparation about a week before the constellation, to activate the brand seeker’s subconscious further
- The contemplated change is worked with as a systemic intervention, to check the positive effect the decision is expected to have; in large organizations, tested internally first and only then externally
- At most six clearly defined core elements from the current situation, chosen because they give insight into the consequences of the change
- The client repositions one or two brand elements in consultation with the facilitator, for insight into the core of optimizing the change process
- Video recording, presentation and report for the client, to produce specific arguments for or against the change
- The facilitator supports the client during implementation: the constellation is ‘merely’ the start of a change project.
In the group variant with stand-ins, branding constellations differ again:
- A hidden method using letters, to promote the purity of the stand-ins
- The client selects and positions every stand-in, so their experiences are as easy as possible to accept
- The brand setter addresses stand-ins by their own names and ‘translates’ the core of what they say to the client using the letters, so the constellation works as well as it can as a projection technique
- The client takes the position of the most essential brand element, for the fullest possible sense of what the change does.
Organization
The organizer provides the room, the catering and the video recording, and covers Wim Jurg’s journey and stay. The proceeds are split 50-50 between the organizer and Wim.
The program can be adjusted to the organizer’s wishes, and parts of it can be taken on their own. Numbers are limited to six participants, who should expect to spend approximately 60 hours on the full training.
Interested in organizing a branding constellation training? Contact Wim.
Program
- One day of live stand-in branding constellations, video-recorded, covering the participants’ own brands
- One day of live branding constellations in the table and anchor variants, video-recorded, covering the other participants’ brands
- Online feedback on the participant’s reports of an anchor, an online and a table constellation they facilitated, plus three monthly dialogues on that feedback and on the implementation phase.
Teacher
Wim Jurg teaches the training. He obtained his PhD in branding constellations in 2010, has supervised approximately 50 graduation research projects on the method, and has personally conducted around a thousand branding constellations since 2000, to the great satisfaction of his clients. He has been facilitating branding constellation trainings in the Netherlands since 2018.
Wim’s vision is that you learn primarily by doing: facilitating, reflecting on it, receiving feedforward and talking it through, then taking the new points of attention into the next constellation you facilitate. The ‘bonus’ is that your own case and you yourself both develop along the way. It is a joint learning process centered on change and systemic work, built on the competencies you already have, not a standard recipe-based course.
Results
After the training closes, trainees receive a certificate and a place on the homepage of this website as a branding constellator.