Imagine…
One of those moments when you cannot quite work out what the change you are considering will actually do to your company. Change is costly, financially for the company and emotionally for your clients and your employees. Adjusting a logo easily costs the average SME 10,000 euros, fot instance. If your clients see it as an improvement, that investment is of course entirely worth it. If they don’t, you have spent money weakening your own brand value. Prevention beats cure.
One option is rational: a decision matrix, looking at pros and cons. Another is a branding constellation, which enables you to bring in the information you have processed subconsciously, so that the choice you make is both well-considered and responsible.
Bringing your change to life
Our subconscious handles roughly 500,000 times more information than our conscious mind. Almost everything we take in from our surroundings, we process without noticing. You know thus far more than you realize.
A branding constellation makes that implicit knowledge visible. It applies the family constellation method to a change you are considering and builds a spatial model of the effect, so you can see through and feel the interactions between the core elements.
Experience the effect of change in advance
In a branding constellation you simulate the effects your brain (sub)consciously expects from a possible change, by placing them in space relative to the core elements of the current situation. Then you see and feel the reactions to the new kid on the block, and discover what is needed to make a success of it.
What becomes clear is that a change never stands alone. It is part of a larger whole, and that whole transforms along with it: the new whole is not the old whole plus the renewal, but something else (the emergent situation).
Strengthen your change and yourself
The branding constellation triggers the information you have processed subconsciously and turns it into a concrete picture: what a change would do, and how you can optimize it. You experience the consequences for the system from the inside, and you feel what you can do and what you are better off not doing.Key is here to keep the new path without falling bacvk into the old patterns. Here it is wise to have your branding constellation facilitator guide you.
Want to discover this for yourself?